I’m not sure what’s with the Asian obsession with fair skin. Fairness creams are all the rage. Fair skin makes you a better person, more successful: Bollywood figures endorse these creams.
The Asina craze for fair skin
The fairness craze in Asia
This craze isn’t limited to India though, where you do see dark people, but also in Singapore, where the populace is generally fair-skinned. Some whitening creams I’ve seen here cost more than a few months’ worth of groceries. Having never been fascinated by fair skin (quite the opposite in fact), I haven’t tried out these creams, so can’t comment on how effective they are– but as a writer, the obsession with ‘whitening’ seems rife with fictional possibilities.